FAQs (frequently asked questions) are equally relevant to general blogging- be it on Blogger, WordPress, or any other publishing platform. In this article I will discuss its use in blogging, share the scripts that can be used in FAQs UI. I will also share general ideas about FAQ schema.
FAQs in Blogging
Visitors to your website(s) are normal human beings with blood running through their veins. They may have number of questions around the topic of your content when they are scrolling/or swapping through your posts/pages. Hence, to engage with your audience, and to become helpful to your visitors, sections like FAQs (frequently asked questions) on your posts/pages are found to be super useful.
Search engines of the contemporary internet society have been urging the content producers to consider E-A-T (expertise, authority, and trustworthiness) phenomena when it comes to quality of your website. Generally, websites with higher E-A-T score rank higher on the SERPs (search engine results pages).
Having FAQs section and FAQs schema have been taken as one of the ranking signals for the search algorithm. You also support other ranking signals when you have FAQs on your website. For example- the visitors spend more time on the pages with FAQs (if they find relevant and helpful questions and answers). This eventually reduces the bounce rate, which is again a positive signal for search engines.
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Scripts for FAQs UI for Blogger/WordPress
The scripts that I am sharing here are based on HTML and CSS. Hence, you can use these scripts on the blogging platforms (for example- Blogger and WordPress) that are okay with putting in HTML and CSS.
How to implement FAQs section on the blog post?
To implement FAQs section on your blog post, you can paste the code and customize the question-answers while editing your post in HTML mode (in case of Blogger). In case of WordPress, you can paste the code in the HTML widget located at the best possible position on your post.
What is FAQs schema? How to implement it on our blog?
Till now, you learned about HTML/CSS scripts of FAQs, little tweaking, and putting that FAQs on the convenient space on your blog post. Now, you may be little confused with a new term 'FAQs schema'.
If you have already been a player of SEO, FAQs schema may not be a new term for you. To those, who are new to this term, please consider this as extra script to be put onto your blog so that search engines can show questions and answers of your blog post as part of the 'rich results' already on the SERPs. You may argue- When the questions and answers are already found on the SERPs, why would visitors come to my website? Well, I believe that rich results are again ranking signals of your website. I have always entered the website when I saw questions and answers as rich results on the SERPs.
To make FAQs schema, please use FAQ schema generator available on the internet. After preparing the script of FAQs schema, paste it on the bottom of the blog post (in HTML mode for Blogger) and save the post. To check if it has worked or not, please use Google's rich result test.Remember, any post that you make on your blog/website can raise several important questions to your visitors. Hence, I would suggest you to make use of FAQs on your blog.